Wednesday 19 July 2017

What is Article Marketing?

When you create valuable information from your knowledge, then you're wanting to get benefits from it by sharing your expertise with others.

One of the best ways to do this is to write short articles on any topic of your niche, blog or your website. By doing so, you can then offer these articles to other websites by submitting them to article directories.

A great thing about submitting your content to article directories is that they get indexed by search engines, regularly. Not only this, but you also gain extra exposure when others copy your articles to place it on their blog, website or newsletters etc.


By letting others reprint your article, there also copying your link within your bio or resource box. Because at the bottom of ever article you submit or even within the article body, you have added a link to your website.

Not only will you gain visitors, but you will benefit from the hyperlinks that are created. This tactic is the fundamentals of what is called 'article marketing'.


Two key factors to be successful in article marketing are the following:

- Make sure you are always writing high-quality and keyword optimized articles.

- Always write and submit articles to article directories on a regular basis.

Finding and Getting the Content 

There are 3 main sources for you to get the content you need. They are:

- Writing the article, yourself. - Getting someone else to write it by outsourcing it. - Using private label rights or commonly known as PLR.

There are pros and cons to each source but by using a combination of sources you can leverage the pros of each source and make do away with their cons.

What you need is the pay so there is no time to waste. In choosing any or a combination of these methods, the fundamental consideration should be your time, budget and ROI.

Writing The Article Yourself 

Writing content yourself is not only the least expensive method but allows you to reflect your personality and your style of writing in the content. There is no doubt that customers would want to be loyal to an author that follows a particular style of writing than those that does it haphazardly.

Writing content yourself can also be beneficial when writing about a topic where you have professional knowledge about. However, you know that you're in business and it doesn’t get any better releasing one article for a whole month.

You may have a fluctuating number of loyal readers – a smarter way would mean to outsource it and rather edit it to reflect your style.

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